I’ve noticed a sudden surge in the media. They’re catching up with the reality of the local market. Lately, there have been multiple articles acknowledging that the “sky is NOT falling” and, that perhaps, our local market is not self-destructing! Check out the business section of the April 30th Oregonian, where they tour “Portland Home Prices Fall, but not by Much”. Compared with the national slide, the city’s 2 percent decline from a year ago looks relatively bright. OK, Portland is faring much better than many other real estate markets across the country. Why? There are multiple reasons, but some are simply economics. Our much and often disputed “Urban Growth Boundary” (UGB) and general land-use planning keeps the “sprawl” from diluting the power of the available housing. Portland has encouraged re-development of close-in neighborhoods (and even given developer incentives….very cool!). When you keep an inner city alive, you keep the property values fluid & energetic. The local housing market has been reacting to this change since mid-2005 (I, personally, saw it developing mid-May 2005, when I suddenly noted a difference in my phone calls). I remembering remarking to anyone who would listen!!! And, then, there’s our “Green Dividend”!! “Green living” has finally gained recognition amongst all political parties and just can no longer be ignored! Portland is a nationwide leader on that front and I think others recognize & appreciate that frontier. It’s just something to think about. Perhaps, alternative thinking has now become mainstream, don’t be left behind. Mainstream thinking makes money!!!!
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Janeese Jackson

Bill Norris



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